Introduction to Social Media

  Product Page and Social Commerce Reading Activity 0901  Here's a book that I chose to look at on Amazon.ca and also i bought it. (Aside: Even though I know they do not work. Or if they do they don't mean that it's going to be fun or it will manifest materially or ease the pain). So on the main page we can see suggested items frequently bought together and the opportunity to follow the author. It also says there are only 9 left in stock (scarcity). There are reviews and ratings as you scan down the page (social proof). Star rating graph with percentages and a filter option to view both highest and lowest customer ratings,  and the opportunity to review the product easily onesself is made available. Product details are provided, also recommendations based on algorythms (combining own shopping, and the shopping behavior of other people who are purchasing, reviewing, considering same product). Information about the author also provided, as are links to similar subject matter 

Advertising strategies in Free Social Games Reading Activity 0801   So I downloaded a free social game called  Lie Test - Truth Detector with the disclaimer: "*** App is only for entertainment purposes and does not provide true lie detector functionality.*** Lie Test is a interesting lie detector app, can make your life full of funs and happiness. you can use it to find out wether someone tell the truth. Play it with friends. Try it and ask friends questions. :)" I chose it because it didn't have in App purchases and didn't look so hard as I would not describe myself as a 'gamer' and everything else looked like I had to build cities and jump over things.  I screen shot tons of things, but they didn't seem to appear however the ads were around game and in game  advertising . I say this because as you can see in the image I captured above there is a row of products at the bottom of the game as it is being played which I didn't click on. As described in t

 Successful Social Community Facebook is the social community I use the most so I will speak to it in terms of a succesful social community. Since brands utilize relationships in social communities in order to expand their reach, it is the amount of and type of sharing, socializing and conversation occurring on a platform that they are interested in understanding to get a huge return on their investment. In my experience, the critical factors that Facebook has, that make it a successful social community, is obviously, as stated above, the role and quality of relationship potential and their formation and continuation. In my personal experience, and note that I am 40, so can only really speak to my specific demographic, I use Facebook to write all my friends. It plays the role that email used to play and particularly because it allows for a visual information element to make people feel more connected to others, as well as a view into what they are sharing, liking and commenting on. I c

  Reading Activity 0803 At its induction and height Pokeman GO broke records! It's 'revenue was the first ever of any mobile game in its first month, at 207$ million....the revenue generated in that month puts it in the fifth-place in terms of the highest one-month revenue for a free to play games."  (https://www.businessofapps.com/data/pokemon-go-statistics/). Pokemon GO was a cultural phenomenon. Currently there is a slow in the amount of people playing the game, although because it utilizes emerging new world of Virtual Reality gaming there are many options for the company to go in the future in order to utilize social entertainment to make money in a way attractive to gamers of all different levels of experience.  PokemonGo was initially suffering from the Coronavirus restrictions around social gatherings and implementation of social distancing further affecting their profits. By analyzing Twitter's netlytics data I found multiple complaints from users including th

Disclosure in Social Publishing Activity 0702 In my opinion Disclosure in social publishing is an obvious necessity. I have noticed the disclosure that says its a paid partnership post at the top of the post when my favorite social media influencer Ricky Thomspon makes a video about some product. I will watch part of them usually but not all because they're ads. Make stacks Ricky, good on you, but I don't care about random drinks and I don't go listen to Ricky Thompson to talk about products, he's AMAZZZIIINGGGG and his meltdowns are too funny.  https://www.instagram.com/p/CI3iJV9n7mL/embed

Case Study 9 Reading Activity 0703  In case study 9 they examine the rise of the Kindle ebook, particularly the fact that independent self published ebook sales so substantially increased in sales that half of Amazon's top 100 were independent self published books. From here, the problem, or the issue became, how the authors within the social publishing world were responsible for their own advertising and promotion. Or, as stated clarly in the text:  "With a substantial faction of the  social publishing  market operating independently, advertising and promotion become the responsibility of the author. One portion of an author’s time is allocated to writing the novel, while the other half of the time is invested in  social commerce , which includes marketing to expand the author’s fan base. The challenge is to differentiate an eBook from millions of competitive titles, then convince readers to download the digital offering onto a Kindle reader or other digital device. " So