Reading Activity 0901: Product Page and Social Commerce

 

Product Page and Social Commerce

Reading Activity 0901

 Here's a book that I chose to look at on Amazon.ca and also i bought it. (Aside: Even though I know they do not work. Or if they do they don't mean that it's going to be fun or it will manifest materially or ease the pain).

So on the main page we can see suggested items frequently bought together and the opportunity to follow the author. It also says there are only 9 left in stock (scarcity).

There are reviews and ratings as you scan down the page (social proof). Star rating graph with percentages and a filter option to view both highest and lowest customer ratings,  and the opportunity to review the product easily onesself is made available.

Product details are provided, also recommendations based on algorythms (combining own shopping, and the shopping behavior of other people who are purchasing, reviewing, considering same product).

Information about the author also provided, as are links to similar subject matter 

 

What other customers viewed who bought same product shown here, and aside from the invitation to write a review there is also a simple rating graph to use. The invitation to and the presence of reviews shows affinity appeal.

I never write reviews on Amazon, so no one will ever know if I liked this book, and I will only like it if it works, and if it does I hope it's not another 'be careful what you wish for' situation, and that they won't be mad when I show them the spell i used to thwart their free will.