Reading Activity 0803: Pokemon Go Case Study
Reading Activity 0803 At its induction and height Pokeman GO broke records! It's 'revenue was the first ever of any mobile game in its first month, at 207$ million....the revenue generated in that month puts it in the fifth-place in terms of the highest one-month revenue for a free to play games." (https://www.businessofapps.com/data/pokemon-go-statistics/). Pokemon GO was a cultural phenomenon. Currently there is a slow in the amount of people playing the game, although because it utilizes emerging new world of Virtual Reality gaming there are many options for the company to go in the future in order to utilize social entertainment to make money in a way attractive to gamers of all different levels of experience. PokemonGo was initially suffering from the Coronavirus restrictions around social gatherings and implementation of social distancing further affecting their profits. By analyzing Twitter's netlytics data I found multiple complaints from users including th...