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Showing posts from March, 2021

Reading Activity 0803: Pokemon Go Case Study

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  Reading Activity 0803 At its induction and height Pokeman GO broke records! It's 'revenue was the first ever of any mobile game in its first month, at 207$ million....the revenue generated in that month puts it in the fifth-place in terms of the highest one-month revenue for a free to play games."  (https://www.businessofapps.com/data/pokemon-go-statistics/). Pokemon GO was a cultural phenomenon. Currently there is a slow in the amount of people playing the game, although because it utilizes emerging new world of Virtual Reality gaming there are many options for the company to go in the future in order to utilize social entertainment to make money in a way attractive to gamers of all different levels of experience.  PokemonGo was initially suffering from the Coronavirus restrictions around social gatherings and implementation of social distancing further affecting their profits. By analyzing Twitter's netlytics data I found multiple complaints from users including th

Reading Activity 0702: Discolosure in Social Publishing

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Disclosure in Social Publishing Activity 0702 In my opinion Disclosure in social publishing is an obvious necessity. I have noticed the disclosure that says its a paid partnership post at the top of the post when my favorite social media influencer Ricky Thomspon makes a video about some product. I will watch part of them usually but not all because they're ads. Make stacks Ricky, good on you, but I don't care about random drinks and I don't go listen to Ricky Thompson to talk about products, he's AMAZZZIIINGGGG and his meltdowns are too funny.  https://www.instagram.com/p/CI3iJV9n7mL/embed

Reading Activity 0703: Case Study 9 Social Media and eBook Sales Success

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Case Study 9 Reading Activity 0703  In case study 9 they examine the rise of the Kindle ebook, particularly the fact that independent self published ebook sales so substantially increased in sales that half of Amazon's top 100 were independent self published books. From here, the problem, or the issue became, how the authors within the social publishing world were responsible for their own advertising and promotion. Or, as stated clarly in the text:  "With a substantial faction of the  social publishing  market operating independently, advertising and promotion become the responsibility of the author. One portion of an author’s time is allocated to writing the novel, while the other half of the time is invested in  social commerce , which includes marketing to expand the author’s fan base. The challenge is to differentiate an eBook from millions of competitive titles, then convince readers to download the digital offering onto a Kindle reader or other digital device. " So

Activity 0603: Trigger Warning/ Guilt by Association

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Trigger Warning/Guilt by Association  ACTIVITY 0603 Real time streaming on Facebook has resulted in publication of crimes in the following cases: Serena Mckey was beaten to death by a group of classmates on fb live for four minutes. She was heard crying "I'm so sorry." They think it was drug related. Steve Stephens streamed himself murdering Robert Godwin, a random stranger and grandfather of 75 who he happened to meet after stating he was going on a killing spree and he told the old man before he shot and killed him to say the name of his girlfriend, and then said that she is the reason I am going to do this.  Wuttisan Wongtalay filmed himself killing his baby of 11 months and then himself on fb streaming live in order to get back at his wife, and she happened to see the incident while scrolling facebook elsewhere. Abu Marwan stabbed and murdered his wife for apparently cheating him and then live streamed the aftermath of the crime. He was covered in blood and told peopl

Reading Activity 0601: Brand Communication and Brand Core Values

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Brand Communication and Brand Core Values  ACTIVITY 0601 I looked at Wish.com on facebook, being the brand that I am obsessed with right now. It's a shopping app (shopping made fun).  Firstly here is Wish's statement on their Facebook Page about themselves:  Shopping made fun! Download the app here: http://bit.ly/FBDLink https://www.messenger.com/t/wish Wish is an app that lets you shop the mall on your phone! Wish connects you directly with thousands of merchants, so you can buy products at incredible discounts. Get fashion, shoes, electronics, kitchen gadgets, home decor, sports gear & more at 60-90% off! 💄👙💍 🎣 🏀 🏈 📸 👞👟 💼 We have crazy low prices! 💰💰💰 Buy with 💯 % Confidence. If your items aren’t perfect, reach out to us - we're happy to help! We’re here to answer your questions, please reach out to our Customer Support Team through the app.   Their first 20 and all posts feature various somewhat unique looking products with nice photography, one was a c