Reading Activity 0501: #NikeAirMaxDay

 #NikeAirMaxDay

Reading Activity 0501

Nike had to adjust to social media vs traditional media strategies for sales. They had to define, assess, track and adjust  to measure what they should do and make sure it worked. . They knew they had to engage their fans. They created the #sneakerhead community and focussed on their most popular Air Max Brand. They did 'hyperstrikes' so fast immediate announcements and releases of new product. They used interaction metrics to see how the targets engaged, and how much content was shared. Based on the metrics they were able to go further by creating their own 'day'. 

The most difficult thing to achieve would have probably been the tracking aspect. and the most valuable would be the same. 

I'd say they should just keep doing what they're doing.  And probably other companies should be copying them. 

It's no surprise this corporation has been able to keep up, they've always been ahead of the curve. They must have the best people.